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For another consecutive year, Diffucap has earned the Great Place To Work® (GPTW) Certification, a recognition based on employees’ perceptions of their workplace experience. More than highlighting good practices, the certification reflects how people experience the organization they are part of in their daily lives.
For a Brazilian pharmaceutical company whose history dates back to 1975, this achievement adds to a journey marked by evolution, responsibility, and a forward-looking mindset. Over the decades, Diffucap has grown, incorporated new technologies, and strengthened an identity that places people among the key pillars of its development.
ROXO Culture: values embraced by people who are passionate about what they do and bring them to life every day
At Diffucap, this identity has a name: ROXO Culture. The concept brings together four values that guide attitudes and decisions across the company.
Results through Numbers reflects the importance of using concrete data to support choices and guide actions. Looking Ahead encourages teams to anticipate challenges and pursue lasting solutions. Problem Sheriff reinforces the ownership and initiative of those who take responsibility and act when something needs to be addressed. Pride in Belonging expresses care for people, empathy, and commitment to what is built collectively.
These principles move beyond ideas when they are reflected in the way teams analyze information, propose improvements, face challenges, share knowledge, and take an active role in the organization’s results. It is through these everyday experiences that employees form the perceptions considered by the Great Place To Work® Certification.
For this reason, this achievement belongs to the people who make Diffucap happen every day and who proudly say, with one voice: We are #DiffucapRoxo every day!
- R – Results with Numbers
- O – Outlook for the Future
- X – eXecution-Oriented Problem Solver
- O – Ownership and Pride in Belonging
More than recognizing the path already traveled, the GPTW Certification reinforces Diffucap’s commitment to continuously evolving a culture built on ownership, responsibility, and participation. A culture that goes beyond what the company declares and is revealed in the way its people work, grow, and build their own future within the organization.
